Would you know what to do?
Most people hope they'd know what to do. You're going to know.
Available on the App Store
of bystanders freeze in a medical emergency. Even when they desperately want to help.
American Heart Association
until permanent brain damage begins. Average US ambulance response: 7–10 minutes.
NHTSA Response Data
more likely to respond correctly under pressure when decisions have been practiced, not just learned.
Journal of Emergency Medicine
Prove it to yourself
A real scenario
● Child Safety
You're at a family dinner when your 4-year-old niece starts grabbing her throat. She can't speak, can't cry. Her face is turning red. She is choking. What do you do first?
Be honest. No one's watching.
How Primed works
Make a decision
Every day, a scenario. Every day, you decide. Your instincts sharpen with each one.
Learn the principle
Right or wrong, you understand why. Not trivia. The kind of knowledge that’s still there when the pressure hits.
Become the person who acts
Your Prime Score tracks readiness across 4 domains. Not a game. A mirror of who you're becoming.
The transformation
Your first 30 days
From “I hope nothing happens” to “I'm the one who acts.”
Day 1
You make your first decision
Day 3
You’re the one who can stop the bleeding
Day 7
You know the plan before you need it
Day 14
You’re calm where others freeze
Day 30
You’re the person who acts
Prime Score
Projected 30-day readiness growth
The work nobody sees. Until it counts.
Built on guidance from
I was on the 30th floor when the earthquake hit. The building swaying beneath me, a country far from home. No exits memorized. No plan. Nothing but the realization that if this got worse, I couldn't save myself, let alone anyone I love.
That feeling never fully left. And I learned the only cure for it isn't reassurance. It's readiness.
Ethan Smith
Founder, Primed
Built in New Zealand
The things people ask
Primed builds the person
who doesn't freeze.
One decision at a time.
Until the answer is always yes.
Available on the App Store.