Do you know what to do?
You're making dinner.
The oil in the pan catches fire.
Flames a foot high, and climbing.
Your kid's at the table.
What do you do?
No sign-up. Just the call you'd actually make.
Educational content only. Not medical advice. In an emergency, call your local emergency number.
What this is
The future of emergency readiness.
Not a reference you forget. Not a clip you scroll past. A daily practice that trains the instinct to act, so the first time you face something is not the first time you have faced it.
Rehearsing the decision is what sticks.
Mentally rehearsing a choice is one of the best-evidenced forms of practice there is. Primed trains the decision, not the trivia.
Experts don't deliberate. They recognize.
Under pressure, trained people match the moment to one they have met before. Primed is a library of those moments.
Every rep carves a groove.
Carve enough of them and the right response arrives before the hesitation does. That is the whole bet, and it is a good one.
Grounded in decision-making and stress-training research. We say what the evidence says, and not a word more.
The system you build
You don't get a score. You build one.
Your Primed Score climbs when you practice and fades when you don't. It always points you at the edge that needs sharpening next. The whole system, the personal programming that learns your home, your area, your gaps, is there when you want to go deeper.
You become the person who doesn't freeze, and you can watch it happen.
Meet Scout
You won't train alone.
Scout is a rescue dog, and he is on shift every time you open Primed. He shows up for every rep, and steps aside the moment it turns serious. You, the situation, the call.
Inside Primed
Hundreds of situations. The ones that don't wait.
Kitchen fires. Blowouts at speed. The choke at dinner. Cardiac arrest at the gym. New scenarios land across six domains, each one a moment you would rather have met before it was real.
Kitchen fire
Tire blowout at speed
Earthquake
Cardiac arrest
Smoke and escape
Severe bleeding
Flash flood
Anaphylaxis
Rip current
High-rise fire
Carbon monoxide
Gas leak
A few years ago, the ground started moving under me. A real earthquake. I knew the advice cold. Get under something solid, hold on, stay clear of the windows. I had read it a dozen times.
I froze anyway.
Reading about a moment and having been in one are not the same thing. Primed is the training I wish I'd had. Not fear. Not a bunker. It's readiness.
Ethan Smith, Founder. Built in New Zealand.
The things people ask.
Anyone who’d rather know than hope. You don’t need to be a prepper or a first responder. You need a couple of minutes and the honesty to find out what you’d actually do.
The first time shouldn't be the first time.
One decision at a time. Until the answer is always yes.
Free to download. On the App Store.