A real scenario

● Child Safety

You're at a family dinner when your 4-year-old niece starts grabbing her throat. She can't speak, can't cry. Her face is turning red. She is choking. What do you do first?

Be honest. No one's watching.

Three steps. Every day.

Make a decision

Every day, a scenario. Every day, you decide. Your instincts sharpen with each one.

Learn the principle

Right or wrong, you understand why. Not trivia. The kind of knowledge that’s still there when the pressure hits.

Become the person who acts

Not a score. A mirror. Four domains of readiness, one honest reflection of who you're becoming.

Inside the app

The work nobody sees. Until it counts.

Primed home screen with daily scenario and readiness scores

Kitchen grease fire scenario with multiple choice decisions

Post-decision reveal showing the trained response with sources

Prime Score tracking readiness across four domains

Academy with structured life skills lessons and modules

Aligned with

“

I was on the 30th floor when the earthquake hit. The building swaying beneath me, a country far from home. No exits memorized. No plan. Nothing but the realization that if this got worse, I couldn't save myself, let alone anyone I love.

That feeling never fully left. And I learned the only cure for it isn't reassurance. It's readiness.

Ethan Smith

Founder, Primed

Built in New Zealand

The things people ask

Stop severe bleeding Get your family outTreat a burn correctlyRespond to a seizureSurvive a power outageHelp someone chokingKnow what to have readyNavigate without GPSand this is just the start

Calm under pressure
isn't personality.
It's practice.

One decision at a time.
Until the answer is always yes.

Download Primed

Available on the App Store.